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Types of Sportsbook Bonuses

There are over 2,000 sportsbooks on the market today. Some sportsbooks offer bonuses that seem to good to be true. That could be because the sportsbook has no intentions of making good on your money, or that there is so much fine print it takes months or even years to receive it. In this section, I will outline the most common bonuses sportsbooks offer customers. To see a list of recommended sportsbooks please click here. If you choose to play with one of my recommended sportsbooks, all bonus offers will be straight-forward and provide you extra value playing this football season.

Signup Bonus

Although the standard in the industry is a 10%-20% signup bonus on deposit, some sportsbooks may offer you a bonus upwards of 50%. There may be a minimum deposit required and a maximum amount of bonus money allowed. Also, bonuses usually carry stipulations of a "rollover". For example, if sportsbook A was offering a 10% sign-up bonus with a minimum 5 times rollover and you deposited $100, you would receive a total of $110 in your account. In order to claim the $10 bonus, you would have to wager a total of $550. For the reputable books, this is put into place to prevent the bonus mongers from taking advantage of any sportsbook. I would suggest looking for a quality book that offers a modest 10%-20% bonus as this is a sign of a financially solid company.

Re-Up Bonus/Reload Bonus

When playing at a sportsbook, a lot of companies will offer you a bonus, similar to a sign-up bonus, for customers added another deposit(re-upping) into their account. This is very rare and, in my opinion, not a viable way of doing business. Sportsbooks that offer re-up bonuses for every deposit could be on the path to bankruptcy.

Free Bet

A free bet or parlay is common with a lot of books. Restrictions or rollover requirements apply in almost all cases.

Match Play Bonus

This is where a sportsbook will match your bet on a parlay, teaser or straight bet. There is almost always a rollover requirement here.

Low Vig/Reduced Juice

Some sportsbooks will reduce the juice from 10 cents to as low as 5 cents. The theory here is that the volume will over compensate the loss in profit. There are few companies that offer reduced juice and you should be careful as it could be a quick way for a sportsbook to lose their money very quickly. In some situations, sportsbooks may offer 1/2 juice at a particular time only as a special incentive for their current customers. This is ok as long as it is managed.

Percentage Back on Your Losses:

This is one of my personal favorites as it is a way companies reward long-term customers. Sportsbooks will sometime offer people who lose a % back at the end of a particular season such as football or basketball. This incentives the player to stay with the sportsbook for the entire season. I do not mind this bonus as there is little risk to the sportsbook.

Rewards Program:

A rewards program is another way of keeping customers betting and coming back. Some companies have teamed up with DirecTV, American Airlines and a number of travel destinations to bring a reward based incentive for their clientele. This is a very professional way of rewarding the best customers.
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